For gyms & studios
Sell more memberships from the homes around your studio.
Most members live within 15 minutes of the door. We make sure every one of them sees your offer — in the mailbox and online.
- No address list needed
- Design included
- First drop in 3–4 weeks.
minutes — the average distance members live from their gym. We mail every door in that radius.
Fitness industry research
How it works for gym or studio
Three steps. Done for you.
Pick your area
Tell us your studio location. We map every home within your 10–15 minute drive time.
We design the postcard
We design a first-month-free or intro-pack postcard with a tracked sign-up page.
Mail + digital go live
Mail drops the first week of the month — followed by 14 days of Meta and Google ads to those same homes.
80% of gym members live within 15 minutes of the location they join. The people most likely to become your members are already within reach. They just have not heard of you yet — or they have seen your Instagram ad and scrolled past. A postcard on their kitchen table stays.
Sample offers
What works for gyms & studios
First Month Free
Join before [date] and your first month is on us. No lock-in contract.
Bring a Friend
Refer a friend who joins and you both receive a free personal training session.
New Year Intro Pack
30 days unlimited access for $49. Scan to claim. Expires January 31.
PostcardHub best practice: one offer per card, one expiry date, one tracked QR code. These are the rules that make direct mail work.
Frequency wins
One drop plants the seed. The programme books the customer.
Only 2% of prospects respond to a first direct mail piece. By the 5th to 12th touch, 80% have converted. This is not a reason to blast more postcards — it is a reason to show up consistently in the same mailboxes, every 30 days, until the timing is right for them. PostcardHub programmes are built around that reality. Monthly drops, same routes, fresh creative every time. The businesses that own their neighbourhood are the ones that never stopped showing up.
response rate from touch 1 to touch 5–12
optimal send frequency
to own a neighbourhood
Digital add-on
Mail hits the mailbox. Ads follow them online.
PostcardHub is the only Canadian direct mail company that runs coordinated Google Display and Meta campaigns to the exact same postal routes as your mailer. Same household. Same message. Three channels at once. Canada Post research shows campaigns that combine direct mail with digital are 27% more likely to deliver top-ranking sales performance. The digital add-on is available on all 3-month and 12-month programmes. Your ad spend goes directly to the platforms — PostcardHub charges a management fee only, no markup.
Neighbourhood Mail
Every door in your target routes.
Meta
Facebook and Instagram, same postal routes.
Google Display
Google ads served to the same households.
FAQ
Gym or studio questions.
Result
"January was our biggest sign-up month ever. The postcard plus the Instagram ads to the same neighbourhood was unbeatable."
Pricing
Simple pricing. Real results.
All campaign prices are all-in — print, postage, and targeting included. No hidden fees.
Single Drop
Best for: Testing a new area or seasonal promotion
- One campaign, one postal drop
- Client supplies artwork (or add design for $149)
- Canada Post Neighbourhood Mail
- Tracked QR code included
- Digital add-on not available
Quarterly Programme
Best for: Building neighbourhood recognition in 90 days
10% off per-piece rate
- 3 consecutive monthly drops, same routes
- Design included — fresh creative every drop
- One round of revisions per drop
- Digital add-on available (Google + Meta)
- Tracked QR code + call tracking option
Buy 5 Get 6
Commit to 5 consecutive monthly drops and get your 6th free.
Best for: Businesses ready to own their neighbourhood without a 12-month commitment
15% off per-piece rate
- 5 paid drops, 6th drop free
- Design included — fresh creative every drop
- One round of revisions per drop
- Digital add-on available (Google + Meta)
- Tracked QR code + call tracking option
6th drop delivered free after 5 consecutive paid drops on the same postal routes.
Annual Programme
Best for: Owning your neighbourhood long-term
20% off per-piece rate
- 12 consecutive monthly drops, same routes
- Everything in Quarterly, plus:
- Dedicated account manager
- Quarterly performance review
- Priority production queue
Digital add-on management fee on request. Ad spend is paid directly to Google and Meta — no markup. Minimum 3-month commitment required for digital. Design included on Quarterly, Buy 5 Get 6, and Annual programmes — one new creative per drop, one revision round. Single Drop clients supply own artwork or add design for $149. All campaigns require approved artwork before production. 3–4 weeks from approved artwork to mailbox.
Ready to own your neighbourhood?
Get a free campaign plan — we'll map your target routes and build a no-obligation quote before you spend a dollar.