For home services
Book more jobs from the homeowners around you.
Lawn care, handyman, cleaning, painting, roofing — every door in your service area gets your card, then sees your ad.
- No address list needed
- Design included
- First drop in 3–4 weeks.
average customer acquisition cost on direct mail for residential services — vs $50+ on paid search.
How it works for home services
Three steps. Done for you.
Pick your area
Tell us your service area — by city, postal code, or driving radius from your truck.
We design the postcard
We design a seasonal-offer or trusted-neighbour postcard with a tracked phone number and QR code.
Mail + digital go live
Postcards land in every mailbox. Google and Meta ads run to the same homes for the next two weeks.
Lead generation platforms sell the same lead to four companies simultaneously. You pay for the lead and then compete on price. Direct mail builds recognition before the job exists — so when the homeowner needs someone, they call the company they have seen in their mailbox three times.
Sample offers
What works for home services
Spring Cleanup
Lawn dethatching, edging, and first cut for $149. Book before April 30.
Trusted Neighbour Offer
We service 47 homes on your street. Mention this card for 10% off your first job.
Seasonal Referral
Refer a neighbour and receive a free service call, up to $100 value.
PostcardHub best practice: one offer per card, one expiry date, one tracked QR code. These are the rules that make direct mail work.
Frequency wins
One drop plants the seed. The programme books the customer.
Only 2% of prospects respond to a first direct mail piece. By the 5th to 12th touch, 80% have converted. This is not a reason to blast more postcards — it is a reason to show up consistently in the same mailboxes, every 30 days, until the timing is right for them. PostcardHub programmes are built around that reality. Monthly drops, same routes, fresh creative every time. The businesses that own their neighbourhood are the ones that never stopped showing up.
response rate from touch 1 to touch 5–12
optimal send frequency
to own a neighbourhood
Digital add-on
Mail hits the mailbox. Ads follow them online.
PostcardHub is the only Canadian direct mail company that runs coordinated Google Display and Meta campaigns to the exact same postal routes as your mailer. Same household. Same message. Three channels at once. Canada Post research shows campaigns that combine direct mail with digital are 27% more likely to deliver top-ranking sales performance. The digital add-on is available on all 3-month and 12-month programmes. Your ad spend goes directly to the platforms — PostcardHub charges a management fee only, no markup.
Neighbourhood Mail
Every door in your target routes.
Meta
Facebook and Instagram, same postal routes.
Google Display
Google ads served to the same households.
FAQ
Home services questions.
Result
"We stopped paying for leads. Now our phone rings with people who already know our name from their mailbox."
Pricing
Simple pricing. Real results.
All campaign prices are all-in — print, postage, and targeting included. No hidden fees.
Single Drop
Best for: Testing a new area or seasonal promotion
- One campaign, one postal drop
- Client supplies artwork (or add design for $149)
- Canada Post Neighbourhood Mail
- Tracked QR code included
- Digital add-on not available
Quarterly Programme
Best for: Building neighbourhood recognition in 90 days
10% off per-piece rate
- 3 consecutive monthly drops, same routes
- Design included — fresh creative every drop
- One round of revisions per drop
- Digital add-on available (Google + Meta)
- Tracked QR code + call tracking option
Buy 5 Get 6
Commit to 5 consecutive monthly drops and get your 6th free.
Best for: Businesses ready to own their neighbourhood without a 12-month commitment
15% off per-piece rate
- 5 paid drops, 6th drop free
- Design included — fresh creative every drop
- One round of revisions per drop
- Digital add-on available (Google + Meta)
- Tracked QR code + call tracking option
6th drop delivered free after 5 consecutive paid drops on the same postal routes.
Annual Programme
Best for: Owning your neighbourhood long-term
20% off per-piece rate
- 12 consecutive monthly drops, same routes
- Everything in Quarterly, plus:
- Dedicated account manager
- Quarterly performance review
- Priority production queue
Digital add-on management fee on request. Ad spend is paid directly to Google and Meta — no markup. Minimum 3-month commitment required for digital. Design included on Quarterly, Buy 5 Get 6, and Annual programmes — one new creative per drop, one revision round. Single Drop clients supply own artwork or add design for $149. All campaigns require approved artwork before production. 3–4 weeks from approved artwork to mailbox.
Ready to own your neighbourhood?
Get a free campaign plan — we'll map your target routes and build a no-obligation quote before you spend a dollar.