For restaurants
Fill more tables with locals — every week.
Every door on the streets around your restaurant. Plus Google and Meta ads to the same homes, so your offer is everywhere they look.
- No address list needed
- Design included
- First drop in 3–4 weeks.
average response rate on direct mail in Canada — multiples higher than email for local food and drink offers.
Source: Canada Post
How it works for restaurant
Three steps. Done for you.
Pick your area
Tell us your delivery radius or walk-in catchment. We map the homes that matter.
We design the postcard
We design a first-visit or weeknight-special postcard with a tracked redemption code.
Mail + digital go live
Mail drops Thursday. Friday night, those locals see your ad on Instagram while they're deciding where to eat.
Most restaurant marketing budgets go to platforms that charge you to reach people who already know you exist. The people who have never tried you live 400 metres away. Direct mail reaches them at home, when they are thinking about where to eat tonight — before they open DoorDash.
Sample offers
What works for restaurants
First Visit Offer
Mention this card and get a complimentary appetizer on your first visit. Valid through [date].
Weeknight Special
Two mains and a shared starter for $49 Tuesday through Thursday. Show this card to redeem.
Family Night
Kids eat free every Sunday when two adults dine. Bring this card.
PostcardHub best practice: one offer per card, one expiry date, one tracked QR code. These are the rules that make direct mail work.
Frequency wins
One drop plants the seed. The programme books the customer.
Only 2% of prospects respond to a first direct mail piece. By the 5th to 12th touch, 80% have converted. This is not a reason to blast more postcards — it is a reason to show up consistently in the same mailboxes, every 30 days, until the timing is right for them. PostcardHub programmes are built around that reality. Monthly drops, same routes, fresh creative every time. The businesses that own their neighbourhood are the ones that never stopped showing up.
response rate from touch 1 to touch 5–12
optimal send frequency
to own a neighbourhood
Digital add-on
Mail hits the mailbox. Ads follow them online.
PostcardHub is the only Canadian direct mail company that runs coordinated Google Display and Meta campaigns to the exact same postal routes as your mailer. Same household. Same message. Three channels at once. Canada Post research shows campaigns that combine direct mail with digital are 27% more likely to deliver top-ranking sales performance. The digital add-on is available on all 3-month and 12-month programmes. Your ad spend goes directly to the platforms — PostcardHub charges a management fee only, no markup.
Neighbourhood Mail
Every door in your target routes.
Meta
Facebook and Instagram, same postal routes.
Google Display
Google ads served to the same households.
FAQ
Restaurant questions.
Result
"Our slow weeknights aren't slow anymore. We can see redemptions from the exact postal routes we mailed."
Pricing
Simple pricing. Real results.
All campaign prices are all-in — print, postage, and targeting included. No hidden fees.
Single Drop
Best for: Testing a new area or seasonal promotion
- One campaign, one postal drop
- Client supplies artwork (or add design for $149)
- Canada Post Neighbourhood Mail
- Tracked QR code included
- Digital add-on not available
Quarterly Programme
Best for: Building neighbourhood recognition in 90 days
10% off per-piece rate
- 3 consecutive monthly drops, same routes
- Design included — fresh creative every drop
- One round of revisions per drop
- Digital add-on available (Google + Meta)
- Tracked QR code + call tracking option
Buy 5 Get 6
Commit to 5 consecutive monthly drops and get your 6th free.
Best for: Businesses ready to own their neighbourhood without a 12-month commitment
15% off per-piece rate
- 5 paid drops, 6th drop free
- Design included — fresh creative every drop
- One round of revisions per drop
- Digital add-on available (Google + Meta)
- Tracked QR code + call tracking option
6th drop delivered free after 5 consecutive paid drops on the same postal routes.
Annual Programme
Best for: Owning your neighbourhood long-term
20% off per-piece rate
- 12 consecutive monthly drops, same routes
- Everything in Quarterly, plus:
- Dedicated account manager
- Quarterly performance review
- Priority production queue
Digital add-on management fee on request. Ad spend is paid directly to Google and Meta — no markup. Minimum 3-month commitment required for digital. Design included on Quarterly, Buy 5 Get 6, and Annual programmes — one new creative per drop, one revision round. Single Drop clients supply own artwork or add design for $149. All campaigns require approved artwork before production. 3–4 weeks from approved artwork to mailbox.
Ready to own your neighbourhood?
Get a free campaign plan — we'll map your target routes and build a no-obligation quote before you spend a dollar.