For HVAC & plumbing
Book service calls from homeowners in your service area.
Seasonal tune-up offers in every mailbox — followed by Google and Meta ads to the same homes. Calls book themselves.
- No address list needed
- Design included
- First drop in 3–4 weeks.
ROAS — Great Canadian Oil Change, 12-month direct mail programme.
Source: Canada Post case study
How it works for hvac & plumbing
Three steps. Done for you.
Pick your area
Tell us your service area. We map the single-family homes by postal route.
We design the postcard
We design a seasonal tune-up or emergency-service postcard with a tracked phone number.
Mail + digital go live
Mail drops on Monday. By Friday those same homeowners see your ad on Facebook, Instagram, and across Google.
Homeowners do not Google 'furnace tune-up' until their furnace breaks. By then, whoever is in their head wins the call. Direct mail gets your name into their home before the emergency — so when they pick up the phone, they pick yours.
Sample offers
What works for HVAC & plumbing
Spring Tune-Up
$89 air conditioning inspection and service. Book before May 31.
Furnace Safety Check
$79 full inspection before heating season. Limited spots available.
New System Referral
Refer a neighbour who installs a new system and receive a $200 credit on your next service call.
PostcardHub best practice: one offer per card, one expiry date, one tracked QR code. These are the rules that make direct mail work.
Frequency wins
One drop plants the seed. The programme books the customer.
Only 2% of prospects respond to a first direct mail piece. By the 5th to 12th touch, 80% have converted. This is not a reason to blast more postcards — it is a reason to show up consistently in the same mailboxes, every 30 days, until the timing is right for them. PostcardHub programmes are built around that reality. Monthly drops, same routes, fresh creative every time. The businesses that own their neighbourhood are the ones that never stopped showing up.
response rate from touch 1 to touch 5–12
optimal send frequency
to own a neighbourhood
Digital add-on
Mail hits the mailbox. Ads follow them online.
PostcardHub is the only Canadian direct mail company that runs coordinated Google Display and Meta campaigns to the exact same postal routes as your mailer. Same household. Same message. Three channels at once. Canada Post research shows campaigns that combine direct mail with digital are 27% more likely to deliver top-ranking sales performance. The digital add-on is available on all 3-month and 12-month programmes. Your ad spend goes directly to the platforms — PostcardHub charges a management fee only, no markup.
Neighbourhood Mail
Every door in your target routes.
Meta
Facebook and Instagram, same postal routes.
Google Display
Google ads served to the same households.
FAQ
HVAC & plumbing questions.
Result
"Best ROI we've ever seen. The postcard plus the digital follow-up was the difference — we tried mail-only before and it didn't move the needle like this."
Pricing
Simple pricing. Real results.
All campaign prices are all-in — print, postage, and targeting included. No hidden fees.
Single Drop
Best for: Testing a new area or seasonal promotion
- One campaign, one postal drop
- Client supplies artwork (or add design for $149)
- Canada Post Neighbourhood Mail
- Tracked QR code included
- Digital add-on not available
Quarterly Programme
Best for: Building neighbourhood recognition in 90 days
10% off per-piece rate
- 3 consecutive monthly drops, same routes
- Design included — fresh creative every drop
- One round of revisions per drop
- Digital add-on available (Google + Meta)
- Tracked QR code + call tracking option
Buy 5 Get 6
Commit to 5 consecutive monthly drops and get your 6th free.
Best for: Businesses ready to own their neighbourhood without a 12-month commitment
15% off per-piece rate
- 5 paid drops, 6th drop free
- Design included — fresh creative every drop
- One round of revisions per drop
- Digital add-on available (Google + Meta)
- Tracked QR code + call tracking option
6th drop delivered free after 5 consecutive paid drops on the same postal routes.
Annual Programme
Best for: Owning your neighbourhood long-term
20% off per-piece rate
- 12 consecutive monthly drops, same routes
- Everything in Quarterly, plus:
- Dedicated account manager
- Quarterly performance review
- Priority production queue
Digital add-on management fee on request. Ad spend is paid directly to Google and Meta — no markup. Minimum 3-month commitment required for digital. Design included on Quarterly, Buy 5 Get 6, and Annual programmes — one new creative per drop, one revision round. Single Drop clients supply own artwork or add design for $149. All campaigns require approved artwork before production. 3–4 weeks from approved artwork to mailbox.
Ready to own your neighbourhood?
Get a free campaign plan — we'll map your target routes and build a no-obligation quote before you spend a dollar.